Shah Rukh Khan has been appointed the first Indian Brand Ambassador for the global watch brand Tag Heuer. He joins a distinguished list of previous celebrities that have endorsed the sports watch, ones that include Tiger Woods, David Coulthard and Kimi Raikonnen. Now almost fully recovered from his career threatening back injury, Shah Rukh looked the picture of health when the announcement of the endorsement deal was made in Delhi. On the career front Shah Rukh is putting the finishing touches on his two delayed films Kal Ho Na Ho and Main Hoon Na. Once they are finished the number one hero in Bollywood will start work on Ashutosh Gowarikar's highly anticipated next feature Swades. There are also strong rumours that Shah Rukh will be playing the lead in legendary film director Yash Chopra's untitled next project.